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Key Takeaways
Their challenge:
Ryan understood the value of LinkedIn but he didn’t have a strategy that let him get the most out of the platform and fit his hectic schedule.
Our approach:
- Conducted workshop with Serhants Brand team to define Ryans strategic positioning
- Revamped Ryan’s LinkedIn profile to increase conversion rate
- Designed a content plan that accommodated Ryan’s busy schedule and ensured consistent posting
Outcome:
- +10 million organic impressions
- +170k follower increase
- Lead to a sale of a penthouse worth $25M USD
What they say about us
“notus is my go-to Personal Branding Agency - they helped us to clarify our overall strategy and to make the most out of LinkedIn.”
- Calvin Hamilton, Ex Head of Brand by Serhant
How we approached this
Setup
We interviewed Ryan about his journey, goals, and future vision. We turned that information into his Content Archetype — the content buckets that were authentic to Ryan’s brand. Then, we revamped his LinkedIn profile and prepared our first round of posts.
Content Engine
We met with Ryan once per month to talk about what was going on in his personal life and with his business. We used his Content Archetype to guide our questions about his recent learnings, insights, and outcomes. Then we took this information and turned it into content pieces for the month.
Distribution
We published 3-5 posts per week on LinkedIn when Ryan’s audience was the most active.
Before & After - Conclusion
Before:
- Untapped LinkedIn Potential
After:
- LinkedIn becomes a Key-Channel
