Build a Magnetic Founder Brand in 5 Days
5+ years of frameworks & insights from working with 150+ B2B founders & executives. It’s what my team and I use daily to build our clients’ personal brands.
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Marvin Sanginés
Hi, I’m Marvin!
I’m the founder and CEO of notus and I have a deep-rooted passion for personal branding & storytelling.
In this 5-day course, I’ll give you my best tools and insights that you can use to grow and leverage your most powerful asset: your personal brand.
Why should you listen to me?
Here are just a few things I’ve done in the space over the last years:
5+ years of experience in growing personal brands.
Successfully scaled 150+ personal brands.
36K followers across multiple platforms.
Step by Step towards your Founder Brand
I'll share my proven technics & the secret sauce when it comes to building a successful personal brand from scratch.
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Setting the Stage
On Day 1, we'll get you into "the Content Mindset. These principles set up everything else:
the #1 false belief about B2B content
why founder branding is THE move in 2025
3 lessons from building 150+ founder brands
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Content Strategy Foundations
Without a solid base, playing the long game is impossible.
In Day 2 we cover:
4 questions to answer before building your personal brand
5 steps to turn your profile into a landing page
our 4-Pillar Content Archetype framework
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The Content Engine
Attention is the new oil, and content is the drill. Your Content Engine is the system that keeps pumping.
3 steps to write great LinkedIn content
the 4 biggest content mistakes (and how to fix them)
converting readers to buyers in 3 steps
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Signal-Based Outreach
Learn how to compliment your content motion with warm outreach that books meetings.
the account routine that booked us 26 meetings last month
3 mistakes I’ve made with outreach (and how to avoid them)
4 tips for using Sales Navigator to generate leads
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Content Analytics & AI
Learn what metrics matter most, and use them to scale your brand from founder to thought leader.
Analysing quantitative vs. qualitative metrics
Using AI to make your content production buttery smooth
3 habits that create a seamless B2B content flywheel
Customer stories.
Rare detailed insights, results and learnings.
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Hubert Rhomberg
"Their expertise in personal branding and their seamless content production process has saved me a ton of time and turned my LinkedIn profile into a traction-generating machine for me and CREE Buildings."
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Omar Bumann
"I came to notus with a clear goal: Attract talent through social media. Within a few months my expectations were exceeded and afterward notus turned my personal Brand into a Swiss-Army-Knife for Business Growth."
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Victoria Klich
"Within one year of working with notus I reached over 1m people on LinkedIn, was able to start a web3 conference, launched a top-performing podcast and got hired for consulting gigs. They’re my go-to personal branding experts."
Jumpstart Your Founder Brand Today!
Dive into a course packed with proven strategies that will show you how to build a magnetic founder brand that reels in B2B leads effortlessly.
- Our 4-Pillar Content Archetype Framework
- Our flagship B2B Content Engine process
- Our Signal-Based Outreach Strategy that books us 20+ meetings / month
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Frequently asked questions
Everything you need to know.
It’s recommended to set aside 1-2 hours daily to get the most out of the course and apply what you learn.
While the course is structured for self-paced learning, there are opportunities to engage with Marvin during live Q&A sessions. Schedule paid 1:1 sessions here.
The course content is delivered via engaging video lessons sent to your email over a 6-day sequence.
Yes, there's a vibrant community of like-minded individuals to network with and learn from, hosted in skool.