Cree Buildings
HUBERT RHOMBERG
CEO & Investor
PERSONAL BRANDING - CONTENT ENGINE
hours of
research
articles
published
people
reached
OVERVIEW
CREE Buildings is on the forefront of sustainable construction, developing innovative and sustainable solutions for building projects across the globe. With a focus on the future, CREE Buildings is leading the way in sustainable construction – making homes, offices, and communities more efficient and environmentally responsible.
personal branding
content engine
PROBLEM
We were asked to help him build an efficient content process around his vision, story and expertise.
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SETUP
We started with our Setup Process during which we interviewed Hubert and his core team. They told us everything about their founding story and vision for the future. We then used this information to create the Content archetype/Strategy and revamp their LinkedIN Profiles
Content Engine
1x per month we have a 60 Minute conversation with Hubert during which we ask him about what’s been going on with CREE and Rhomberg Bau. In addtition we ask more specific questions which we derive from the content archetype. As a result we created 3-5 Posts per week (Text & Designs)
Distribution
We published 3-5 posts per week and focused on LinkedIn as the main distribution channel.
CHALLENGE
1.
not enough time to create content
2.
not following best practices and losing reach
3.
inconsistent content output and lack of strategy
RESULT
1.
monthly content call turns into 12 LinkedIn posts
2.
investor & customer requests via Linkedin
3.
millions of impressions and page views
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The Feedback
